Built by founders, for founders

The operating system for mission-driven founders

We guide founders and operators through every stage of the journey, with the systems, methods, and AI tools to find product-market fit, scale up 10x, and grow margins as you improve operations.

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Gus Guida Ashish Srimal Ally Levy Bisi Obateru

Trusted by founders from Y Combinator, StartX, and Alchemist

Companies we've worked with

  • Ratio
  • Rhyme AI
  • JustiGuide

"Before Waya, I was waking up in the middle of the night clenching my teeth. We'd hit profitability, but it was duct-taped together, with no real process or structure, and as a remote team were not aligned on values or ways of working.

Today:

  • We've grown 300%+
  • Doubled our team size
  • Launched a fully agentic platform in production
  • Passed 10,000+ buyers on our platform
  • The whole team is marching toward one goal: $100M by 2028

Waya is the hidden operating system for founders. You don't know you need it until the duct tape fails, and then you see the iceberg beneath the surface."

Ashish Srimal
Ashish Srimal
Co-founder & CEO, Ratio
"We engaged Vince and Na'ama to implement a new operations engine while maintaining our ongoing growth. The Waya AI-powered operating system now supports that engine — streamlining processes, focusing sales, reclaiming time, and improving overall productivity."
Gus Guida
Gus Guida
Head of Sales & Marketing, Ratio Tech
"Na'ama and Vince pushed me to interrogate every assumption in our growth model not to make it look clean for investors, but to actually understand where the business breaks. We came out with a model that tells me which bets to make and in what order. That clarity changed how I'm thinking about capital deployment."
Ally Levy
Ally Levy
Founder & CEO, Rhyme AI
"Working with Na'ama was invaluable. She cut through the noise, helping me clarify my founder story and align our narrative, especially in a complex AI landscape. Her feedback sharpened both my 'why' and our direction — leading to a stronger pitch and a successful meeting."
Bisi Obateru
Bisi Obateru
Founder & CEO, JustiGuide

We built the operating system that scaled our own company.

We are founders with deep hands-on operations experience. Our methodology was crafted over tens of thousands of hours building and scaling our tech-enabled logistics business to a $150M scale.

$130M+
Capital Raised
350+
Employees
$150M+
Revenue
10,000+
Hours of Coaching

Organizations with great products fail if their operations are fragmented

You can't control the market or the competition, but many founders fail by ignoring their organization. Waya provides the toolkit every founder needs to build a scalable, healthy and happy company.

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Your Path

Every company walks a similar path. Few walk it prepared.

Starting your business and growing it — these are stages of the journey we accompany you on. The same operating system meets you at each stage; only the components change. This is the map we guide founders through.

Starting

Find the fit

Pre-product-market fit, the constraint is almost always PMF itself. Build only the scaffolding that keeps you honest and fundable.

Examples of what we help set up

  • Executive summary built from first principles that meets investors' checklist for your stage.
  • Experiment framework for a structured approach to reach PMF.
  • Founder alignment on mission & values.
  • Lightweight financial model tied to your hypotheses.
  • First hires and how you'll onboard them.

Growing

Scale without breaking

Post-PMF, real processes exist and are worth improving. This is where process debt compounds — or gets paid down.

Examples of what we help set up

  • KPI tree tied to your financial model.
  • Data room and investor reporting cadence.
  • Org design grounded in the model.
  • Continuous improvement on core processes.
  • SOPs that codify what works as you hire.

Each component on this map is a WayaFrame — an AI-enabled framework built by an operator who has lived it. Together they form your company's operating system, installed stage by stage.

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"The path forward isn't always clear, but you don't have to navigate it alone. Let us be your guide."
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Frequently Asked Questions

Everything you need to know about working with Waya

What is Waya's offering?

Waya provides services, workshops, and AI-enabled products for mission-driven companies that are starting, growing, or pivoting. You stay focused on mission and product; we streamline operations, finance, people systems, and governance — from data room preparation and financial modeling to operations audits and the Scale Up Program.

What is unique about the process?

We're not management consultants who hand over a strategy deck and disappear. We're founders and operators who design, plan, and execute alongside you.

It starts with an intensive workshop that creates strategic focus and execution clarity. Then we embed with your team for 3–6 months, acting as fractional executives to bring the strategy to life through daily operating rhythms, SOPs, and culture work — connecting you with experts from our network for specific business or industry needs. Finally, we install our AI-enabled operating system, custom-built WayaFrames, to supercharge execution and decision-making at every level.

What are WayaFrames?

WayaFrames are AI-enabled frameworks that live inside your Claude Teams or Claude Cowork environment. Each one was designed by an industry and operations expert, encoding decades of hard-won knowledge into a structured, guided flow that integrates with your company's documents, data, and business applications. They work together as an operating system — the more you use them, the better they get at helping your business run as a single, coherent system.

What stage companies can you help?

We work with companies from the early stage through growth. Our Scale Up Program is a better fit for companies that have product-market fit and are at an important inflection point such as scaling or pivoting. Our Data Room, Financial Model, and Fundraising Narrative sessions are tailored to companies of all stages, from Seed through Series B+.

Do we have to be a US-based company to work with you?

No, our system works for companies in any region.

Does my company have to be a tech startup?

Waya works with technology companies as well as physical-world companies. You can be the founder of a tech startup, a non-profit organization, or a physical-world business. We are particularly effective for organizations with a high level of complexity, like supply chain, healthcare, and logistics.

When should I schedule a call?

When you've hit the ceiling of what you can solve alone. When you're the bottleneck and you know it. When you need a founder who's been in the trenches to help you navigate a critical transition — a scale-up, a pivot, the chaos in between. And when your VCs are pushing you to hire an expensive COO, but you're not there yet.

Prepare for the journey ahead.

Book a call. We'll walk through where your company is on the path, what's holding it back, and which component to put in place next — so you can get back to the mission.

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