We Are Founders. Just Like You.

"Chaos is a ladder.

Many who try to climb it fail and never get to try again.

Only the ladder is real. The climb is all there is."

- Petyr "Littlefinger" Baelish

Our Story

We are Na’ama Moran and Vincent Matranga, and we have worked together for almost a decade. We built a tech-enabled food distributor called Cheetah, which was founded in the Bay Area. Together with our co-founders and team, we led this high growth startup to $150M in sales, across multiple states, with over 350 employees and raised over $130M in venture funding. All the while we scaled the competencies, processes and culture of our organization.

During the COVID pandemic our company lost >80% of our revenue. We had to downscale massively and reorganize in order to survive. The robust systems we built allowed us to both scale responsibly and mitigate the impact of this major crisis. We can confidently say that we understand what it's like to lead in times of chaos.

The frameworks, tools and systems we developed empowered us to manage through this uncertainty. A testament to the internal structures we built are the individuals who entered our company at a manager level and went to become directors and VPs at Fortune 500 level companies.

Mission

To help founders grow and build thriving businesses. We are founders ourselves and know how hard it is. We want to make all those daunting business infrastructure and process tasks easier.

Goal

Provide frameworks, tools and systems that allow founders to scale their business successfully. We aim to de-risk the elements related to growing the team and the organization as the company scales.

Core Values

We believe that the company's organizational design should reflect its values, in making decisions based on factual observations, and providing transparency to the organization.

Sacagawea

The Inspiration Behind Our Name

Our name is inspired by Sacagawea—the Native American woman who guided the Lewis and Clark expedition across uncharted territory, building relationships with local tribes and expanding their understanding of the land. She was a steady and humble force of clarity, resilience, and grounded leadership amid uncertainty.

At Waya, we see ourselves the same way: not as know-it-alls, but as strategic partners who've navigated the journey before. We work alongside founders as they face the chaotic terrain of scaling—helping them climb steep growth curves, stay oriented through operational complexity, and remain anchored in purpose. Like Sacagawea, we move with humility, wisdom, and deep respect for the ecosystems we travel through.

Just Ask Our Customers

Creating a healthy company is essential in cultivating growth and a sustainable and resilient organization. To learn more, schedule an appointment with us.

Schedule a Call

FAQ's

What stage companies can you help

Seed through ~ Series C - though you can be self funded or receive funding via other means. Our expertise will help you build a high functioning organization through your hypergrowth round.

How many WayaFrames should I use?

You can use one or you can use all of them. We want you to use what is needed to help your business grow and thrive.

Do your templates work together?

They sure do, by using WayaFrames from all three pillars you will build more comprehensive and robust systems for running your business.

Do we have to be a US based company to work with you?

No, our system works for companies in any region.

Does your company have to be a tech startup?

No, our company was both a technology company as well as a physical-world distribution company. What’s important is that you’re getting to a scale where you need systems and processes that allow the organization to thrive. Once your direct reports have direct reports, then we can help.

When should I schedule a 1:1 consultation?

We’re always here to help and love to do intro calls to get people started on our system. Some problems are really hard or require a thought partner to bounce ideas off of. Generally, if you’ve tried to use a Wayaframe template and still feel stuck, then it’s time to call us.