About Us

Our Story

Our Story : Na’ama and Vincent have worked together for almost a decade. They built a tech-enabled food distributor founded in the Bay Area. Together they led this high growth startup to $150M in sales, across multiple states, with over 350 employees and raised over $130M in funding. All the while they scaled the competencies, processes and culture of the organization. These robust systems allowed them to both scale responsibly and mitigate the impact of major crises, like the COVID pandemic. The templates, tools and systems they developed empowered them to manage this uncertainty. A testament to the internal structures they built are the individuals who entered their company at a manager level and went to become directors and VPs at Fortune 500 level companies.

Mission

To help founders grow and build thriving businesses. We are founders ourselves and know how hard it is. We want to make all those daunting business infrastructure and process tasks easier.

Goal

Provide the templates, tools and systems that allow founders to execute their business. We want to de-risk the elements related to growing your team, your processes and your company's scale.

Core Values

We believe in bringing simplicity to chaos, making decisions based on factual observations and providing transparency to people within an organization.

Just Ask Our Customers

Creating a healthy company is essential in cultivating growth and a sustainable and resilient organization. To learn more, schedule an appointment with us.

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FAQ's

What stage companies can you help

Seed through ~ Series C - though you can be self funded or receive funding via other means. Our expertise will help you build a high functioning organization through your hypergrowth round.

How many WayaFrames should I use?

You can use one or you can use all of them. We want you to use what is needed to help your business grow and thrive.

Do your templates work together?

They sure do, by using WayaFrames from all three pillars you will build more comprehensive and robust systems for running your business.

Do we have to be a US based company to work with you?

No, our system works for companies in any region.

Does your company have to be a tech startup?

No, our company was both a technology company as well as a physical world distribution company. What’s important is that you’re getting to a scale where you need systems and processes that allow the organization to thrive. Once your direct reports have direct reports, then we can help.

When Should I schedule a 1:1 consultation?

We’re always here to help and love to do intro calls to get people started on our system. Some problems are really hard or require a thought partner to bounce ideas off of. Generally, if you’ve tried to use a Wayaframe template and still feel stuck, then it’s time to call us.